This paper adopts the context-embedded approach to examine the marketing practices of 307 small and medium enterprises (SMEs) in the People’’s Republic of China by comparing the survey findings with that of Hong Kong and Guangdong SMEs. Chinese SMEs focus on regional markets to avoid direct...

This exploratory, comparative study considerssimilarities and differences of new product development (NPD) strategies ofChinese small and medium enterprises (SMEs) in China, Hong Kong, and Taiwan.Specifically, it seeks to assess the interplay of government intervention,manufacturing systems, and...

Purpose: Drawing from industrial upgrading theories, this study aims to explore the issues of industrial upgrading and small and medium-sized enterprises (SMEs) development in an emerging market – China. Design/methodology/approach: A contextual stepwise approach is undertaken by applying...

Entrepreneurship researchers point to the lack of any substantial assessment of the state of research into entrepreneurship in regions other than North America. Thus, to advance entrepreneurship research and build an indigenous model, this paper attempts to explain Yuan or external locus of...

<title>ABSTRACT</title> This paper reports how Chinese marketing educators perceive the relative quality of Chinese marketing programs. The rankings and evaluative criteria adopted indicate that Chinese marketing educators consider more on the inputs to the program, for instance faculty quality and strength,...