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Verbraucherverhalten in der Markenwahl : Markenkategorisierung u. Preis-Qualitätsbewertung ; Kurzfassung
Bliemel, F. W. A.; Laroche, Michel - 1985
Persistent link: https://www.econbiz.de/10003491335
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
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Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
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Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
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How service seasons the experience : measuring hospitality servicescapes
Spielmann, Nathalie; Laroche, Michel; Borges, Adilson - In: International journal of hospitality management 31 (2012) 2, pp. 360-368
Persistent link: https://www.econbiz.de/10009503312
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"It's not easy being green" : exploring green creeds, green deeds, and internal environmental locus of control
Cleveland, Mark; Kalamas, Maria; Laroche, Michel - In: Psychology & marketing 29 (2012) 5, pp. 293-305
Persistent link: https://www.econbiz.de/10009547324
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Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation
Yang, Zhiyong; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 979-987
Persistent link: https://www.econbiz.de/10009241404
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Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
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Special issue: Globalization, culture, and marketing strategy
Laroche, Michel (contributor) - 2011
Persistent link: https://www.econbiz.de/10009241426
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880