Similar Search Results

Antecedents and consequences of perceived importance of ethics in marketing situations: a study of Thai businesspeople

Singhapakdi, Anusorn; Gopinath, Mahesh; Marta, Janet K.; … - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 887-904

Persistent link: https://www.econbiz.de/10003757458

How culture of targeting impacts the evaluation of products with multilingual packaging

Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500

Persistent link: https://www.econbiz.de/10009775025

The effect of multiple language product descriptions on product evaluations

Gopinath, Mahesh; Glassman, Myron - In: Psychology & marketing 25 (2008) 3, pp. 233-261

Persistent link: https://www.econbiz.de/10003735811

The Effect of Multiple Language Product Descriptions on Product Evaluations

Gopinath, Mahesh - 2008

This study investigates the influence of bilingual product packaging descriptions on product evaluation. In an experimental study, the evaluation of a product with an English-only package is compared to the evaluation of the same product in a bilingual package. The evaluation of the product in...

Persistent link: https://www.econbiz.de/10012726331

A social-cognitive model of consumer well-being : a longitudinal exploration of the role of the service organization

Tang, Chuanyi; Guo, Lin; Gopinath, Mahesh - In: Journal of service research : JSR 19 (2016) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10011665429

The effect of multiple language product descriptions on product evaluations

Gopinath, Mahesh; Glassman, Myron - In: Psychology & marketing 25 (2008) 3, pp. 233-261

Persistent link: https://www.econbiz.de/10007911805

How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging

Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500

Persistent link: https://www.econbiz.de/10010106764

Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople

Singhapakdi, Anusorn; Gopinath, Mahesh; Marta, Janet K.; … - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 887-904

Persistent link: https://www.econbiz.de/10008081157

Does polarizing personality matter in influencer marketing? : evidence from Instagram

Beheshti, Mohammadali Koorank; Gopinath, Mahesh; … - In: Journal of business research : JBR 160 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014294857

Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople

Singhapakdi, Anusorn; Gopinath, Mahesh; Marta, Janet; … - In: Journal of Business Ethics 81 (2008) 4, pp. 887-904

Persistent link: https://www.econbiz.de/10005719418

A service of the

zbw