//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
FEATURES - Segmenting Global M...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
44
Konsumentenverhalten
44
Marketing management
42
Marketingmanagement
42
Kundenwert
40
Customer value
37
Theorie
28
Theory
28
Marktforschung
23
USA
22
United States
22
Firm performance
21
Unternehmenserfolg
19
Indien
18
Market research
18
India
17
Marketingforschung
17
Marketing
16
Marketing theory
14
Marketingtheorie
14
Brand management
13
Markenführung
13
Measurement
13
Messung
13
Performance measurement
13
Performance-Messung
13
Customer satisfaction
12
Kundenmanagement
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Customer integration
11
Emerging economies
11
International marketing
11
Internationales Marketing
11
Kundenintegration
11
Schwellenländer
11
Einzelhandel
10
more ...
less ...
Online availability
All
Undetermined
163
Free
13
Type of publication
All
Article
360
Book / Working Paper
80
Type of publication (narrower categories)
All
Article in journal
189
Aufsatz in Zeitschrift
189
Aufsatz im Buch
19
Book section
19
Lehrbuch
16
Festschrift
11
Graue Literatur
9
Non-commercial literature
9
Textbook
9
Working Paper
9
Arbeitspapier
8
Case study
5
Collection of articles of several authors
5
Fallstudie
5
Glossar enthalten
5
Glossary included
5
Sammelwerk
5
Aufsatzsammlung
4
research-article
2
Bibliografie
1
Bibliographie
1
CD-ROM, DVD
1
Collection of articles written by one author
1
Einführung
1
Handbook
1
Handbuch
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
302
Undetermined
132
German
5
French
1
Author
All
Kumar, V.
373
Venkatesan, Rajkumar
33
Kumar, Vikas
26
Leone, Robert P.
25
Shah, Denish
21
Nagpal, Anish
20
Kumar, Vimal
19
Aaker, David A.
16
Day, George S.
16
Reinartz, Werner J.
16
Petersen, J. Andrew
15
Rajan, Bharath
13
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Mittal, Ankesh
10
Gupta, Shaphali
9
Verma, Pratima
9
Pancras, Joseph
8
Sriram, S.
8
Pansari, Anita
7
Reinartz, Werner
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Srivastava, Rajendra Krishan
6
Bohling, Timothy
5
Lai, Kuei-Kuei
5
Luo, Anita
5
Aksoy, Lerzan
4
Chandra, S.
4
Fildes, Robert
4
Grewal, Dhruv
4
Kim, Kihyun Hannah
4
Krishnamurthy, Parthasarathy
4
Krishnan, Trichy V.
4
more ...
less ...
Institution
All
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
INSEAD
1
Industry Canada, Government of Canada
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
41
Journal of retailing
27
Journal of the Academy of Marketing Science
25
Journal of marketing research : JMR
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of business research : JBR
12
International journal of forecasting
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
MSI reports : working paper series
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
International Journal of Forecasting
7
Harvard business review : HBR
6
Marketing Science
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of Business Research
5
MIT sloan management review
5
Marketing research : a magazine of management and applications
5
Homo oeconomicus
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing Letters
4
Review of marketing research
4
SpringerLink / Bücher
4
Handbook of research on customer equity in marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
Journal of world business : JWB
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
European Journal of Operational Research
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
German working papers in law and economics
2
IEG working paper
2
International Marketing Review
2
International journal of production research
2
International journal of productivity and quality management : IJPQM
2
Journal of World Business
2
more ...
less ...
Source
All
ECONIS (ZBW)
275
OLC EcoSci
103
RePEc
34
Other ZBW resources
17
USB Cologne (EcoSocSci)
10
EconStor
1
Showing
1
-
10
of
440
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
2
Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-604
Persistent link: https://www.econbiz.de/10006971684
Saved in:
3
Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International Journal of Forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10005418589
Saved in:
4
What kind of donor are you? Uncovering complexity in donor identity
Bove, Liliana
;
Chmielewski, Danielle
;
Neville, Benjamin A.
- In:
Psychology & Marketing
38
(
2020
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10012407456
Saved in:
5
Exploring the determinants of the frugal shopper
Bove, Liliana L.
;
Nagpal, Anish
;
Dorsett, Adlai David S.
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 291-297
Persistent link: https://www.econbiz.de/10003864548
Saved in:
6
To choose or to reject : the effect of decision frame on food customization decisions
Nagpal, Anish
;
Lei, Jing
;
Khare, Adwait
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 422-435
Persistent link: https://www.econbiz.de/10011377048
Saved in:
7
The powerful select, the powerless reject : power's influence in decision strategies
Mourali, Mehdi
;
Nagpal, Anish
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 874-880
Persistent link: https://www.econbiz.de/10009756893
Saved in:
8
Building-up versus paring-down : consumer responses to recommendations when customizing
Coker, Brent
;
Nagpal, Anish
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10009757390
Saved in:
9
Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish
;
Krishnamurthy, Parthasarathy
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
5
,
pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
Saved in:
10
The impact of the amount of available information on decision delay : the role of common features
Nagpal, Anish
;
Khare, Adwait
;
Ghosh Chowdhury, Tilottama
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 405-421
Persistent link: https://www.econbiz.de/10010217765
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->