Narrow search
Showing 41 - 50 of 447
Cover Image
Intelligent marketing : employing new-age technologies
Kumar, V. - 2021
Persistent link: https://www.econbiz.de/10012583692
Cover Image
Integrating theory and practice in marketing
Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Cover Image
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Cover Image
Transformative marketing : the next 20 years
Kumar, V. - In: Journal of marketing 82 (2018) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10011880511
Cover Image
The role of university research centers in promoting research
Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 453-458
Persistent link: https://www.econbiz.de/10011737446
Cover Image
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Cover Image
Looking through the marketing lens : my journey so far ...
Kumar, V. - In: Review of marketing research 8 (2011), pp. 121-157
Persistent link: https://www.econbiz.de/10009957654
Cover Image
Methodological issues in cross-cultural research : establishing equivalence
Kumar, Vikas - In: Handbook on cross-cultural marketing, (pp. 65-81). 2020
Persistent link: https://www.econbiz.de/10013459434
Cover Image
Managing customers for profit : strategies to increase profits and build loyalty
Kumar, V. - 2008
Persistent link: https://www.econbiz.de/10004898730
Cover Image
Customer lifetime value : the path ot profitability
Kumar, V. - 2008
Persistent link: https://www.econbiz.de/10004951145