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17
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ECONIS (ZBW)
123
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131
Consumer evaluation of discount cards
Green, Paul E.
;
Carmone, Frank J.
;
Wind, Yoram
- In:
Journal of retailing
49
(
1973/74
)
1
,
pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
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132
Discriminant techniques in adoption patterns for a new product
Green, Paul E.
;
Sieber jr., Harry F.
- In:
Promotional decisions using mathematical models. …
,
(pp. 227-276)
.
1967
Persistent link: https://www.econbiz.de/10002539552
Saved in:
133
Entwicklung und Bewertung von Preisstrategien mit Hilfe der Bayesschen Entscheidungstheorie
Green, Paul E.
- In:
Entscheidungshilfen im Marketing
,
(pp. 234-249)
.
1977
Persistent link: https://www.econbiz.de/10002539584
Saved in:
134
An experiment in probability estimation
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 266-273
Persistent link: https://www.econbiz.de/10002539599
Saved in:
135
Marketing research applications of non-metric scaling methods
Green, Paul E.
;
Carmone, Frank J.
- In:
Operational research quarterly : OR
21
(
1970
),
pp. 73-96
Persistent link: https://www.econbiz.de/10002539636
Saved in:
136
Multidimensional scaling : an introduction and comparison of nonmetric unfolding techniques
Green, Paul E.
;
Carmone, Frank J.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10002539677
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137
Multidimensional scaling and individual differences
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 71-77
Persistent link: https://www.econbiz.de/10002539688
Saved in:
138
New computer tools for product strategy
Green, Paul E.
;
Carroll, J. Douglas
- In:
New-product forecasting : models and applications
,
(pp. 109-154)
.
1981
Persistent link: https://www.econbiz.de/10002539726
Saved in:
139
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
New-product forecasting : models and applications
,
(pp. 89-108)
.
1981
Persistent link: https://www.econbiz.de/10002539742
Saved in:
140
New way to measure consumerʹs judgments
Green, Paul E.
;
Wind, Yoram
- In:
Marketing management and strategy : a reader
,
(pp. 362-373)
.
1980
Persistent link: https://www.econbiz.de/10002539757
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