//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
FEATURES - Applying Qualitativ...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marktforschung
48
Theorie
26
Theory
26
Market research
19
Conjoint analysis
18
Conjoint-Analyse
18
Marketing theory
16
Marketingtheorie
16
Marketing
15
Marketing management
14
Marketingmanagement
14
Paul E. Green
10
Vereinigte Staaten
10
Consumer behaviour
9
Konsumentenverhalten
9
Verbraucher
9
Werbung
9
Multivariate Analyse
8
Produktgestaltung
8
International marketing
7
Internationales Marketing
7
Market segmentation
7
Marketingforschung
7
Marktsegmentierung
7
Multivariate analysis
7
Betriebswirtschaftliche Entscheidungen
6
Advertising
5
Scientific method
5
Wissenschaftliche Methode
5
Business network
4
Innovation
4
Methodologie
4
Product design
4
Unternehmensnetzwerk
4
Absatz
3
Absatzpolitik
3
Advertising effects
3
Entscheidung
3
Information
3
Innovation management
3
more ...
less ...
Online availability
All
Undetermined
28
Free
19
Type of publication
All
Article
168
Book / Working Paper
81
Type of publication (narrower categories)
All
Aufsatz im Buch
24
Book section
24
Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
18
Sammelwerk
18
Collection of articles written by one author
16
Sammlung
16
Festschrift
8
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Reprint
4
Aufsatzsammlung
3
Lehrbuch
3
Konferenzschrift
2
Textbook
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Elektronischer Datenträger als Beilage
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
Undetermined
127
English
120
German
2
Author
All
Green, Paul E.
168
Wind, Yoram
66
Krieger, Abba M.
62
Sheth, Jagdish N.
16
DeSarbo, Wayne S.
13
Robinson, Patrick J.
13
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
Rao, Vithala R.
10
Carroll, J. Douglas
9
Frank, Ronald E.
9
Tull, Donald S.
9
Pollak, Moshe
7
Mahajan, Vijay
6
Wind, Yoram Jerry
6
Carroll, J.
5
Jain, Arun K.
5
Wind, Yoram (Jerry)
5
Douglas, Susan P.
4
Hu, Ye
4
Lodish, Leonard M.
4
Alderson, Wroe
3
DeSarbo, Wayne
3
FitzRoy, Peter T.
3
Gastwirth, Joseph L.
3
Halbert, Michael H.
3
Lenk, Peter J.
3
Sharp, Byron
3
Srinivasan, V.
3
Thomas, Robert J.
3
Young, Martin R.
3
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Fung, Victor
2
Fung, William K.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
Hayati, Babak
2
Johnson, Richard M.
2
Kleindorfer, Paul R.
2
more ...
less ...
Institution
All
Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
2
American Marketing Association
1
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
Published in...
All
Journal of marketing research : JMR
17
Legends in marketing
17
Fundamentals of marketing research ; Vol. 6
10
Journal of advertising research
10
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing research : a magazine of management and applications
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European journal of operational research : EJOR
4
Business Horizons
3
Business horizons
3
Journal of marketing
3
Journal of the Market Research Society : JMRS
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
The journal of business : B
3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of the Academy of Marketing Science
2
Journal of the American Statistical Association : JASA
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Prentice-Hall foundations of marketing series
2
Prentice-Hall international series in management
2
Statistics & Probability Letters
2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
Advertising management
1
Biometrics
1
Biometrika
1
California management review
1
Computational Statistics & Data Analysis
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate strategy and product innovation
1
Decision Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
172
RePEc
34
OLC EcoSci
28
USB Cologne (EcoSocSci)
15
Showing
181
-
190
of
249
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
181
Consumer evaluation of discount cards
Green, Paul E.
;
Carmone, Frank J.
;
Wind, Yoram
- In:
Journal of retailing
49
(
1973/74
)
1
,
pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
Saved in:
182
Discriminant techniques in adoption patterns for a new product
Green, Paul E.
;
Sieber jr., Harry F.
- In:
Promotional decisions using mathematical models. …
,
(pp. 227-276)
.
1967
Persistent link: https://www.econbiz.de/10002539552
Saved in:
183
Entwicklung und Bewertung von Preisstrategien mit Hilfe der Bayesschen Entscheidungstheorie
Green, Paul E.
- In:
Entscheidungshilfen im Marketing
,
(pp. 234-249)
.
1977
Persistent link: https://www.econbiz.de/10002539584
Saved in:
184
An experiment in probability estimation
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 266-273
Persistent link: https://www.econbiz.de/10002539599
Saved in:
185
Marketing research applications of non-metric scaling methods
Green, Paul E.
;
Carmone, Frank J.
- In:
Operational research quarterly : OR
21
(
1970
),
pp. 73-96
Persistent link: https://www.econbiz.de/10002539636
Saved in:
186
Multidimensional scaling : an introduction and comparison of nonmetric unfolding techniques
Green, Paul E.
;
Carmone, Frank J.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10002539677
Saved in:
187
Multidimensional scaling and individual differences
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 71-77
Persistent link: https://www.econbiz.de/10002539688
Saved in:
188
New computer tools for product strategy
Green, Paul E.
;
Carroll, J. Douglas
- In:
New-product forecasting : models and applications
,
(pp. 109-154)
.
1981
Persistent link: https://www.econbiz.de/10002539726
Saved in:
189
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
New-product forecasting : models and applications
,
(pp. 89-108)
.
1981
Persistent link: https://www.econbiz.de/10002539742
Saved in:
190
New way to measure consumerʹs judgments
Green, Paul E.
;
Wind, Yoram
- In:
Marketing management and strategy : a reader
,
(pp. 362-373)
.
1980
Persistent link: https://www.econbiz.de/10002539757
Saved in:
First
Prev
15
16
17
18
19
20
21
22
23
24
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->