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Rust, Roland T.; Huang, Ming-hui - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 206-221

Persistent link: https://www.econbiz.de/10010358790

Tuck Siong Chung; Wedel, Michel; Rust, Roland T. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 66-87

Persistent link: https://www.econbiz.de/10011434885

Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 1

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Rust, Roland T.; Moorman, Christine; Beuningen, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 155-171

Persistent link: https://www.econbiz.de/10011490870

Rust, Roland T.; Kim, James; Dong, Yue; Kim, Tom J.; … - In: Handbook of research on customer equity in marketing, (pp. 17-43). 2015

Persistent link: https://www.econbiz.de/10010483503

Huang, Ming-hui; Rust, Roland T. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10008909611

Mithas, Sunil; Rust, Roland T. - In: Management information systems : mis quarterly 40 (2016) 1, pp. 223-245

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Thompson, Debora Viana; Hamilton, Rebecca W.; Rust, … - In: MSI reports : working paper series (2005) 1, pp. 27-47

Persistent link: https://www.econbiz.de/10002830741

Moorman, Christine; Rust, Roland T.; Dickson, Peter R. - In: MSI reports : working paper series (2004) 2, pp. 3-24

Persistent link: https://www.econbiz.de/10002521179

Rust, Roland T.; Zahorik, Anthony J.; Keiningham, Timothy L. - In: Handbuch Dienstleistungsmanagement : von der …, (pp. 873-898). 2001

Persistent link: https://www.econbiz.de/10001599043

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