Lindblom's “muddling-through” (1959) or “incrementalizing” (1979) approach in policy development is ideal as a strategic and operational paradigm amid the numerous paradoxes present in the network organizational form of coordination. This paper examines these paradoxes in the context of...

Examines possible reasons behind the current rapid growth of national accounts. In particular, it examines how relationship marketing/selling has increased the need for national account programs. The article first provides a review of the national account management literature. Then, findings...