Purpose – The purpose of this study was to examine visual merchandising (VMD) elements of apparel retail web sites, to describe the state of apparel online VMD and to develop a taxonomy of online VMD cues whose effects can be studied empirically. Design/methodology/approach – A total of 50...

Purpose – The purpose of this paper is to investigate whether ethnic consumers' consumption of cultural apparel, and attributional responses related to their consumption, is predicted by their strength of ethnic identification. The study also examined whether the consumption of cultural...

Purpose – The objective of the paper is to examine the effect of brand name and promotion on consumers' perceived value, store image, and purchase intention. Design/methodology/approach – An experiment with a 2×2 (well known versus unknown brand name, promotion versus no promotion)...

Purpose – This research aims to examine how the amount of information provided on a web site affects consumers' perceived risk, satisfaction, intention to revisit, and purchase intent. Design/methodology/approach – A convenience sample of 220 female college students participated in an online...

Purpose – This research is designed to investigate the effects of the apparel online shopping environment on emotions and cognitive and behavioral responses based on Mehrabian and Russell's model, which utilizes the stimulus‐organism‐response (S‐O‐R) paradigm....

Purpose – The purpose of this paper is to explore brand association dimensions important to consumers of US specialty apparel brands targeting young women and develop a valid and reliable brand association scale for assessing and monitoring consumers' associations about brands in this market....

Purpose – entailed assessing directions in subject matter content and the types of research strategy employed. In research using human participants, the purposes were to assess: sampling strategy, statements limiting generalizability, incentive use, and the use of undergraduates (UGs) as...

Purpose – The purpose of this paper is to investigate the effects of low task relevant cues presented on apparel web sites on consumer emotions (pleasure and arousal) that in turn influence consumer response behaviors (purchase intention and approach behavior) and examine the influence of...

Purpose – Visual information quality is one of the most important elements that determines online shoppers' experience on a web site. Yet, currently many e‐tailers use poor quality visual information such as small and blurry images. Therefore, the purpose of this paper is to investigate the...

Purpose – This research extends Mehrabian and Russell's Stimulus‐Organism‐Response model to include both external (i.e. reputation) and internal source of information (i.e. website quality) as stimuli which affect consumers' response systems. The purpose of this paper is to test a more...