Purpose – The purpose of this study is to investigate the external cues on apparel web sites that encourage impulse buying. Design/methodology/approach – Focus group interviews were first conducted to identify potential external cues on apparel web sites. The findings from the focus group...

Purpose – To fill a gap in external atmospheric literature and provide useful information for small store retailers, this study aims to investigate the influence of external atmospheric variables, specifically window displays and landscaping (i.e., accessory vegetation), on customers’...

Purpose – The purpose of this paper is to examine the effects of product coordination and a model's face on consumer responses in terms of affective states, perceived amount of information and purchase intention. Design/methodology/approach – The design of the study was a 2 (product...

Purpose – This paper aims to explore online customer service dimensions and to examine how attitude toward online customer service influences online purchase intent. Design/methodology/approach – The human factors approach was employed to identify online customer service dimensions by...

Purpose – The purpose of this study is to determine factors influencing rural consumers' inshopping behaviours and to examine rural retailers' perceptions of the current rural retailing environment. Design/methodology/approach – This study was comprised of two phases. In Phase 1, consumer...