Purpose – The purpose of this study is twofold. First, in order to guarantee a coherent discussion about mobile customer relationship management (mCRM), this paper presents a conceptualization of mCRM delineating its unique characteristics. Second, the authors develop the empirically grounded...

Purpose – The purpose of the paper is to investigate an intentionally developed business network (IDBN) for mobile marketing (m‐marketing). Design/methodology/approach – The IDBN for m‐marketing is studied in the light of a literature review of m‐marketing and IDBNs. In addition to...

Purpose – The purpose of this paper is to show that trust is an important factor for successful online transactions. Although the importance of trust has been examined from various perspectives, the studies on online trust have been fragmented in nature and are still in their infancy....