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What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve; Janssens, Wim; Leroi-Werelds, Sara; … - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
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Customer value measurement
Leroi-Werelds, Sara; Streukens, Sandra - In: MSI reports : working paper series (2011) 1, pp. 105-159
Persistent link: https://www.econbiz.de/10009383322
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The effect of service employees' technology readiness on technology acceptance
Walczuch, Rita; Lemmink, Jos; Streukens, Sandra - In: Information & management : the internat. journal of … 44 (2007) 2, pp. 206-215
Persistent link: https://www.econbiz.de/10003655482
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The effect of humor in electronic service encounters
Dolen, Willemijn M. van; Ruyter, Ko de; Streukens, Sandra - In: Journal of economic psychology : research in economic … 29 (2008) 2, pp. 160-179
Persistent link: https://www.econbiz.de/10003720651
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Boost customer loyalty with online support : the case of mobile telecomms providers
Riel, Allard C. R. van; Liljander, Veronica; Lemmink, Jos; … - 2003
Persistent link: https://www.econbiz.de/10001780962
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Cooperating for service excellence in multi-channel service systems : an empirical assessment
Wiertz, Caroline; Ruyter, Ko de; Streukens, Sandra - 2003
Persistent link: https://www.econbiz.de/10001780968
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On the role of normative influences in commercial virtual communities
Wiertz, Caroline; Ruyter, Ko de; Streukens, Sandra - 2003
Persistent link: https://www.econbiz.de/10001780974
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Antecedents of industrial brand equity : an empirical study
Riel, Allard C. R. van; Pahud de Mortanges, Charles F.; … - 2004
Persistent link: https://www.econbiz.de/10002017498
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The role of corporate image and company employment image in explaining application intentions
Lemmink, Jos; Schuijf, Annelien; Streukens, Sandra - In: Journal of economic psychology : research in economic … 24 (2003) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10001731345
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Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra; Riel, Allard C. R. van; Novikova, Daria - In: Handbook of research on customer engagement, (pp. 35-54). 2019
Persistent link: https://www.econbiz.de/10013163346