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Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon - In: Marketing mix decisions : new perspectives and practices, (pp. 41-76). 2008
Persistent link: https://www.econbiz.de/10003769430
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Reflections on JMR : a practitioner's perspective
Wyner, Gordon - In: Journal of marketing research : JMR 51 (2014) 1, pp. 136-138
Persistent link: https://www.econbiz.de/10010348980
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Boost Your Marketing ROI with Experimental Design
Almquist, Eric; Wyner, Gordon - In: Harvard business review : HBR 79 (2001) 9, pp. 135-142
Persistent link: https://www.econbiz.de/10005947292
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MARKETING FORUM - Idea Exchange - The Best Information Wins - Creating content that appeals to buyers to get ahead in the social media game
Wyner, Gordon - In: Marketing management : a quarterly business management … 21 (2012) 1, pp. 44-48
Persistent link: https://www.econbiz.de/10009960832
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MARKETING FORUM - Idea Exchange - How to Think, Not What to Think - Move beyond 'flavor-of-the-month marketing problem solvers'
Wyner, Gordon - In: Marketing management : a quarterly business management … 21 (2012) 4, pp. 44-47
Persistent link: https://www.econbiz.de/10010070752
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THE BIG PICTURE - The New Landscape
Wyner, Gordon - In: Marketing research : a magazine of management and … 25 (2013) 1, pp. 14-15
Persistent link: https://www.econbiz.de/10010116440
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MARKETING FORUM - Idea Exchange - The World is Uneven - While technologies create greater access to global markets and more effective ways to execute, barriers remain
Wyner, Gordon - In: Marketing management : a quarterly business management … 21 (2012) 3, pp. 44-48
Persistent link: https://www.econbiz.de/10010043889
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Idea Exchange - Shopper Marketing - How to engage and inspire consumers at critical points in the shopping cycle
Wyner, Gordon - In: Marketing management : a quarterly business management … 20 (2011) 1, pp. 44-45
Persistent link: https://www.econbiz.de/10008999578
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MARKETING FORUM - Idea Exchange - Information Integration - Marketers haven't yet tapped into the full potential of market research
Wyner, Gordon - In: Marketing management : a quarterly business management … 20 (2011) 4, pp. 44-48
Persistent link: https://www.econbiz.de/10009816249
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Macroeconomics : the measurement, analysis, and control of aggregate economic activity
Dernburg, Thomas Frederick; McDougall, Duncan M. - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000140475