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Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh; Inman, J. Jeffrey; Mantrala, Murali K. - In: Journal of retailing 87 (2011), pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
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Special issue: innovations in retailing
Shankar, Venkatesh (contributor) - 2011
Persistent link: https://www.econbiz.de/10009269286
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Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - In: MSI reports : working paper series (2011) 1, pp. 43-103
Persistent link: https://www.econbiz.de/10009383325
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc; Shankar, Venkatesh; Clement, Michel - In: MSI reports : working paper series (2005) 4, pp. 25-48
Persistent link: https://www.econbiz.de/10003294169
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Recent trends and emerging practices in retailer pricing
Bolton, Ruth N.; Shankar, Venkatesh; Montoya, Detra Y. - In: Retailing in the 21st century : current and future trends, (pp. 255-269). 2006
Persistent link: https://www.econbiz.de/10003146725
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Adaptive innovation management
Shankar, Venkatesh; Spanjol, Jelena - In: The agile enterprise : reinventing your organization …, (pp. 151-166). 2005
Persistent link: https://www.econbiz.de/10003166199
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First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
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"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Inman, J. Jeffrey; Shankar, Venkatesh; Ferraro, Rosellina - 2002
Persistent link: https://www.econbiz.de/10001716141
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Price competition between pure play versus bricks-and-clicks e-tailers : analytical model and empirical analysis
Pan, Xing; Shankar, Venkatesh; Ratchford, Brian Thomas - 2002
Persistent link: https://www.econbiz.de/10001715173