As competition intensifies and the pace of technological change accelerates, many firms often adopt inward technology licensing (ITL) to improve performance. However, previous studies investigating the effect of ITL on firm performance have not focused their samples on small high-technology...

Even though a large amount of research has investigated how different factors impact new product performance in different contexts, little attention has been paid to exploring the drivers of new product success for businesses in Asia. This study therefore focuses on this issue by using a...

This article presents the results of a study on the evaluation criteria that companies use at several gates in the NPD process. The findings from 166 managers suggest that companies use different criteria at different NPD evaluation gates. While such criteria as technical feasibility, intuition...