Similar Search Results - EconBiz

Brown, Stephen - In: Marketing theory 21 (2021) 2, pp. 287-294

Persistent link: https://www.econbiz.de/10012520611

Is branding going gothic? : a descent into the Mallström

Brown, Stephen - In: Journal of customer behaviour 19 (2020) 2, pp. 175-197

Persistent link: https://www.econbiz.de/10012299029

Putting Paris into practice : foreign aid, national ownership, and donor alignment in Mali and Ghana

Brown, Stephen - 2016

This paper examines the application of the first two principles of the 2005 Paris Declaration on Aid Effectiveness, namely ownership and alignment, to the cases of Mali and Ghana. It argues that Western donors and recipient governments have adopted the Paris Principles mainly in form, rather...

Persistent link: https://www.econbiz.de/10011573201

Postmodern marketing two : telling tales

Brown, Stephen - 1998 - [New ed.]

Persistent link: https://www.econbiz.de/10004367625

Wizard! : Harry Potter's brand magic

Brown, Stephen - 2005

Persistent link: https://www.econbiz.de/10004854568

Die Botschaft des Zauberlehrlings : die Magie der Marke Harry Potter

Brown, Stephen - 2005

Persistent link: https://www.econbiz.de/10004869661

Marketing : the retro revolution

Brown, Stephen (contributor) - 2001

Persistent link: https://www.econbiz.de/10004775608

Free gift inside!! : Forget the customer ; develop marketease

Brown, Stephen - 2003

Persistent link: https://www.econbiz.de/10004787395

Fail better! : stumbling to success in sales and marketing ; 25 remarkable renegades show how

Brown, Stephen - 2008

Persistent link: https://www.econbiz.de/10004897043

Michael the mighty : merry memories of marketing's major-general

Brown, Stephen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1862-1868

Persistent link: https://www.econbiz.de/10014450155

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