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The use of mathematical models in marketing
Kotler, Philip - In: Readings in management control, (pp. 391-412). 1970
Persistent link: https://www.econbiz.de/10002240528
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What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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What consumerism means for marketers
Kotler, Philip - In: Readings in basic marketing, (pp. 373-388). 1978
Persistent link: https://www.econbiz.de/10002240533
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According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip - 2005 - 1. ed
Persistent link: https://www.econbiz.de/10002550502
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Marketing wird es immer geben!
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 21-24). 2009
Persistent link: https://www.econbiz.de/10003885244
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Internationales Marketing
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 46-48). 2009
Persistent link: https://www.econbiz.de/10003885263
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Marketing-Strategie
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 59-62). 2009
Persistent link: https://www.econbiz.de/10003885266
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Marken
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 209-215). 2009
Persistent link: https://www.econbiz.de/10003885281
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Peter Drucker: the grandfather of modern marketing
Kotler, Philip - In: Peter F. Drucker's next management : new institutions, …, (pp. 123-134). 2010
Persistent link: https://www.econbiz.de/10003965068
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Reinventing marketing to manage the environmental imperative
Kotler, Philip - In: Journal of marketing 75 (2011) 4, pp. 132-135
Persistent link: https://www.econbiz.de/10009270894