Purpose – The purpose of this paper is to provide a conceptual framework to understand the subject of strategy. Design/methodology/approach – The article weaves together the author's thinking, research and experience in strategy consulting. Findings – Strategy is the relationship between...

Purpose – To define the contours of a new marketing attuned to the information age, and to introduce the concept of marketing ecosystems as a new framework for competitive strategy. Design/methodology/approach – This paper draws on five years of research and consulting experience applying...