Narrow search
Showing 91 - 100 of 191
Cover Image
Mediation analysis and categorical variables : some further frontiers
Feinberg, Fred M. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 595-598
Persistent link: https://www.econbiz.de/10009682397
Cover Image
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Cover Image
A network bidder behavior model in online auctions : a case of fine art auctions
Dass, Mayukh; Reddy, Srinivas K.; Iacobucci, Dawn - In: Journal of retailing 90 (2014) 4, pp. 445-462
Persistent link: https://www.econbiz.de/10010473277
Cover Image
Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed
Persistent link: https://www.econbiz.de/10003283277
Cover Image
Marketing research : methodological foundations
Iacobucci, Dawn; Churchill, Gilbert A. - 2010 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003846567
Cover Image
Networks in marketing
Araujo, Luis Miguel de (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10004312365
Cover Image
Mediation analysis and categorical variables: The final frontier
Iacobucci, Dawn - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 582-595
Persistent link: https://www.econbiz.de/10010021680
Cover Image
Mediation with categorical variables compleat
Iacobucci, Dawn - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 603-605
Persistent link: https://www.econbiz.de/10010021684
Cover Image
Trusting and Monitoring Business Partners throughout the Relationship Life Cycle
Kusari, Sanjukta; Hoeffler, Steve; Iacobucci, Dawn - In: Journal of business-to-business marketing 20 (2013) 3, pp. 119-138
Persistent link: https://www.econbiz.de/10010161679
Cover Image
Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2005 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004541988