Patterns of relationships are of interest to researchers in marketing. In particular, the concept of "networks" of inter-relationships has found appeal among business marketers. While many network methods exist for analyzing the structure of network ties, most of the reported network research in...

Many substantive areas in marketing share a basic concern with relationships. Social network and dyadic interaction methods are techniques that can enrich a researcher's understanding of the structure of relationships, whether a few actors or many are involved and whether the relationships are...

This study explores two methods for analyzing sociometric data measured on several relations observed at several points in time. The multirelational, sequential data may be represented in a four-dimensional actors X partners X relations X time points super-sociomatrix. One current means of...

Descriptive and inferential statistical techniques exist for the analysis of social networks, but to date the inferential methods have been limited to the comparison of one network to its hypothesized population parameters (analogous to a one-sample t-test), or the comparison of multiple...

Traditional network research analyzes relational ties within a single group of actors; the models presented in this paper involve relational ties that exist between two distinct sets of actors. Statistical models for traditional networks in which relations are measured within a group simplify...

Using a two-phase research methodology, this study investigates the relationship between salespeople’s intraorganizational network embeddedness and their sales effectiveness. Following the findings of the exploratory research, we first distinguish salespeople’s intraorganizational networks...

This article presents a simulation study that compares several methods for deriving empirical subgroups from sociometric data. The Monte Carlo study was used to investigate how well the methods recovered the subgroup structure that had been built into the actors' and partners' modes. Forty eight...

In this article, the authors consider the nexus of social networks and radically new products. These new products are so innovative that they forge new product categories, and social networks might be particularly fruitful in their development, dissemination, and help to foster growth and...

In this paper, we consider properties of interactive marketing and how network methods might be useful diagnostic tools of such interactive systems. Four content properties of interactive marketing are defined: technology, intrinsic motivation, the use of the resultant interactive marketing...

This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before