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Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 2010
Persistent link: https://www.econbiz.de/10003924113
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Does intraorganizational network embeddedness improve salespeople's effectiveness? : a task contingency perspective
Üstüner, Tuba; Iacobucci, Dawn - In: The journal of personal selling & sales management : JPSSM 32 (2012) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10009552544
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JBBM at 21 : variety of theories, methods, and countries while giving further voice to emerging markets within Africa
Iacobucci, Dawn; Onyemah, Vincent - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 73-85
Persistent link: https://www.econbiz.de/10011304036
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Leveraging social networks to develop radically new products
Iacobucci, Dawn; Hoeffler, Steve - In: The journal of product innovation management : an … 33 (2016) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10011458734
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Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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A network bidder behavior model in online auctions : a case of fine art auctions
Dass, Mayukh; Reddy, Srinivas K.; Iacobucci, Dawn - In: Journal of retailing 90 (2014) 4, pp. 445-462
Persistent link: https://www.econbiz.de/10010473277
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How attitudes toward product categories drive individual brand attitudes and choice
Posavac, Steven S.; Sanbonmatsu, David M.; Seo, Joon Young - In: Psychology & marketing 31 (2014) 10, pp. 843-852
Persistent link: https://www.econbiz.de/10010484330
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The politics of health care
Iacobucci, Dawn; Van Horn, Lawrence; Hoeffler, Steve - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 305-311
Persistent link: https://www.econbiz.de/10008749296
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Commentary on "Mediation analysis and categorical variables : the final frontier" by Dawn Iacobucci
MacKinnon, David Peter; Cox, Matthew G. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 600-602
Persistent link: https://www.econbiz.de/10009682392
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Mediation with categorical variables : consider ordinal models, empirical Bayes, and alternatives to R2
Gilula, Zvi - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 599
Persistent link: https://www.econbiz.de/10009682393