Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of consumption patterns over the course of a person's life. The...

Overview -- Preparing for Academic Career -- Research Foundations -- Planning Research Projects -- Conceptual Framework and Theory Development -- Research Approaches and Designs -- Research Settings and Procedures -- Literature Reviews -- Cross-Cultural Research -- Writing Manuscripts for...