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Mature Consumer Awareness and...
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Consumer behaviour
52
Konsumentenverhalten
47
Elderly people
21
Ältere Menschen
21
USA
18
Life course
15
Older consumers
15
United States
15
Lebensverlauf
14
Market segmentation
10
Marktforschung
9
Verbraucher
9
Market research
8
Vereinigte Staaten
7
Materialism
6
Materialismus
6
Age group
5
Age groups
5
Altersgruppe
5
Familie
5
Family
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
5
life course
5
Advertising effects
4
Compulsive buying
4
Consumers
4
Financial services
4
Gerontographics
4
Kaufsucht
4
Malaysia
4
Marketing
4
Marketing strategy
4
Satisfaction
4
Socialization
4
Sozialisation
4
Stress
4
Target group
4
Werbewirkung
4
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Online availability
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Undetermined
51
Free
2
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Article
119
Book / Working Paper
25
Type of publication (narrower categories)
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Article in journal
52
Aufsatz in Zeitschrift
52
research-article
15
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Festschrift
2
Article
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
conceptual-paper
1
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Language
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English
95
Undetermined
49
Author
All
Moschis, George P.
112
Lumpkin, James R.
28
Mathur, Anil
25
Lee, Euehun
10
Strutton, David
10
Pelton, Lou E.
9
Fon Sim Ong
6
Benmoyal-Bouzaglo, Sarah
5
Choong, Kwai Fatt
5
Shannon, Randall
5
Dant, Rajiv P.
4
Hawes, Jon M.
4
Abessi, Masoud
3
Darden, William R.
3
Ferguson, Jodie L.
3
Friend, Scott B.
3
Gibler, Karen Martin
3
MOSCHIS, GEORGE P.
3
Moore, Roy L.
3
Rakrachakarn, Pakakorn
3
Smith, Ruth Belk
3
Weaver, S. Todd
3
Yamashita, Takako
3
Zhu, Meng
3
Bellenger, Danny N.
2
Bovell, Leah
2
Caballero, Marjorie J.
2
Cai, Yuanfeng
2
Chonko, Lawrence B.
2
Cox, Anthony D.
2
Cox, Dena
2
FATT, CHOONG KWAI
2
Hite, Robert E.
2
Kennett, Pamela A.
2
Nguyen Hung Vu
2
P. Moschis, George
2
Paswan, Audhesh K.
2
Pettigrew, Simone
2
Prakitsuwan, Pattharanitcha
2
Rigdon, Edward E.
2
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Institution
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Université Paris-Dauphine (Paris IX)
1
Published in...
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Journal of the Academy of Marketing Science
13
Journal of Business Research
8
Journal of business research : JBR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of Consumer Marketing
6
Journal of Services Marketing
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of consumer behaviour : an international research review
3
Journal of retailing
3
Psychology & marketing
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
International Journal of Pharmaceutical and Healthcare Marketing
2
International journal of retail & distribution management
2
Journal of Consumer Affairs
2
Journal of Marketing Practice: Applied Marketing Science
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of marketing theory and practice
2
Services marketing quarterly
2
Springer eBook Collection
2
The journal of services marketing
2
Advances in marketing and public policy : a research annual
1
Australasian marketing journal
1
Business Horizons
1
Business horizons
1
Cogent Business & Management
1
Cogent business & management
1
Economics Papers from University Paris Dauphine
1
Financial Services Review
1
Health marketing quarterly
1
International Journal of Retail & Distribution Management
1
International journal of electronic marketing and retailing : IJEMR
1
International research in the business disciplines
1
Journal of European Real Estate Research
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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Source
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ECONIS (ZBW)
73
OLC EcoSci
27
Other ZBW resources
20
RePEc
13
USB Cologne (EcoSocSci)
10
EconStor
1
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61
Making ends meet : how will the elderly manage their finances and post-retirement expenses?
Moschis, George P.
;
Burkhalter, Janée N.
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
3
,
pp. 235-241
Persistent link: https://www.econbiz.de/10003698320
Saved in:
62
Effects of family structure and socialization on materialism : a life course study in France
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 53-69
Persistent link: https://www.econbiz.de/10003947371
Saved in:
63
The timing and context of consumer decisions insights from the life course paradigm
Lee, Euehun
;
Mathur, Anil
;
Choong, Kwai Fatt
;
Moschis, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 793-805
Persistent link: https://www.econbiz.de/10009579966
Saved in:
64
Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.
;
Ferguson, Jodie L.
;
Zhu, Meng
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
Saved in:
65
Research frontiers on older consumers' vulnerability
Moschis, George P.
;
Mosteller, Jill
;
Choong, Kwai Fatt
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
3
,
pp. 467-491
Persistent link: https://www.econbiz.de/10009531730
Saved in:
66
Consumer well-being in later life
Pettigrew, Simone
;
Moschis, George P.
- In:
Transformative consumer research for personal and …
,
(pp. 565-581)
.
2012
Persistent link: https://www.econbiz.de/10009260757
Saved in:
67
Antecedents of materialism and compulsive buying : a life course study in Australia
Weaver, S. Todd
;
Moschis, George P.
;
Davis, Teresa
- In:
Australasian marketing journal
19
(
2011
)
4
,
pp. 247-256
Persistent link: https://www.econbiz.de/10009308815
Saved in:
68
Cultural and age-related differences in reliability : an empirical study in the United States, Japan and Malaysia
Moschis, George P.
;
Fon Sim Ong
;
Abessi, Masoud
; …
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 141-151
Persistent link: https://www.econbiz.de/10009426790
Saved in:
69
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
70
Is animation effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
Saved in:
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