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GPTCCC: An instrument for meas...
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Holiday behaviour
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Identification of important service factors in group package tours
Lin, Yu-Shan
;
Chou, Shu-hui
;
Hung, Ya-fang
- In:
Advances in tourism destination marketing
,
(pp. 207-218)
.
2010
Persistent link: https://www.econbiz.de/10003997861
Saved in:
2
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-chen
;
Lin, Yu-Shan
;
Guo, Ying-zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-862
Persistent link: https://www.econbiz.de/10003916086
Saved in:
3
More information, stronger effectiveness? : different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10003451433
Saved in:
4
More information, stronger effectiveness? Different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10007603401
Saved in:
5
More information, stronger effectiveness? Different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of Business Research
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10005466124
Saved in:
6
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-Chen
;
Lin, Yu-Shan
;
Guo, Ying-Zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-863
Persistent link: https://www.econbiz.de/10008344086
Saved in:
7
Critical service features in group package tour: An exploratory research
Wang, Kuo-Ching
;
Hsieh, An-Tien
;
Huan, Tzung-Cheng
- In:
Tourism management : research, policies, practice
21
(
2000
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10006839390
Saved in:
8
Who is the decision-maker: the parents or the child in group package tours?
Wang, Kuo-Ching
;
Hsieh, An-Tien
;
Yeh, Yi-Chun
;
Tsai, …
- In:
Tourism management : research, policies, practice
25
(
2004
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10006818756
Saved in:
9
Is the tour leader an effective endorser for group package tour brochures?
Wang, Kuo-Ching
;
Hsieh, An-Tien
;
Chen, Wen-Yu
- In:
Tourism management : research, policies, practice
23
(
2002
)
5
,
pp. 489-498
Persistent link: https://www.econbiz.de/10006827334
Saved in:
10
Analyzing the use of TV miniseries for Korea tourism marketing
Lin, Yu-Shan
;
Huang, Jun-Ying
- In:
Journal of travel and tourism marketing
24
(
2008
)
2/3
,
pp. 223-227
Persistent link: https://www.econbiz.de/10003778001
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