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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014

Hunter, Gary K. (contributor); … - Winter Marketing Educators' Conference <2014, Orlando, Fla.> - 2014

Persistent link: https://www.econbiz.de/10010404712

Commitment to technological change, sales force intelligence norms, and salesperson key outcomes

Hunter, Gary K.; Panagopoulos, Nikolaos G. - In: Industrial marketing management : the international … 50 (2015), pp. 162-179

Persistent link: https://www.econbiz.de/10011411723

Systems-savvy selling, interpersonal identification with customers, and the sales manager’s motivational paradox : a constructivist grounded theory approach

St. Clair, Donald P.; Hunter, Gary K.; Cola, Philip A.; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 391-412

Persistent link: https://www.econbiz.de/10011976240

The four faces of the Hispanic consumer: An acculturation-based segmentation

Alvarez, Cecilia M.O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of Business Research 67 (2014) 2, pp. 108-115

This article develops and tests a segmentation scheme for the U.S. Hispanic market based on the extent and nature of acculturation. Acculturation is conceptualized as driven by language preferences and two dimensions of cultural identification, Hispanic and American. Structural equation modeling...

Persistent link: https://www.econbiz.de/10010869646

Professional selling

Deeter-Schmelz, Dawn R.; Hunter, Gary K.; Loe, Terry W.; … - 2024 - Second edition

Persistent link: https://www.econbiz.de/10014305985

Integrating technology within the sales-service ecosystem : the emergent sales techno-ecosystem

Bauer, Carlos; Galvan, John M.; Hancock, Tyler; Hunter, … - In: European journal of marketing 58 (2024) 3, pp. 782-811

Persistent link: https://www.econbiz.de/10015047342

Basic marketing : a managerial approach

MacCarthy, Edmund Jerome; Perreault, William D. - 1984 - 8. ed

Persistent link: https://www.econbiz.de/10000695596

Measuring the performance of industrial salespersons

Behrman, Douglas N.; Perreault, William D. - In: Journal of business research : JBR 10 (1982) 3, pp. 355-370

Persistent link: https://www.econbiz.de/10003650348

Basic marketing : a marketing strategy planning approach

Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed

Persistent link: https://www.econbiz.de/10003739857

Basic marketing : a global-managerial approach

Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.

Persistent link: https://www.econbiz.de/10003348494