Integrating technology within the sales-service ecosystem : the emergent sales techno-ecosystem
Year of publication: |
2024
|
---|---|
Authors: | Bauer, Carlos ; Galvan, John M. ; Hancock, Tyler ; Hunter, Gary K. ; Nelson, Christopher A. ; Riley, Jen ; Tanner, Emily C. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 3, p. 782-811
|
Subject: | Marketing strategy | Sales management | Sales performance | Verkauf | Selling | Verkaufspersonal | Salespeople | Marketingmanagement | Marketing management |
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