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Applications in basic marketing : clippings from the popular business press
Perreault, William D.; McCarthy, Edmund Jerome - 2005 - [10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2010 - 12th ed
Persistent link: https://www.econbiz.de/10003863569
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Sources of job related ambiguity and their consequences upon salespersons job satisfaction and performance
Behrman, Douglas N.; Bigoness, William J.; Perreault, … - In: Management science : journal of the Institute for … 27 (1981) 11, pp. 1246-1260
Persistent link: https://www.econbiz.de/10003487354
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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2008 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003616673
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Collinearity, power, and interpretation of multiple regression analysis
Mason, Charlotte H.; Perreault, William D. - 2007
Persistent link: https://www.econbiz.de/10003540680
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Validation of discriminant analysis in marketing research
Crask, Melvin R.; Perreault, William D. - 2007
Persistent link: https://www.econbiz.de/10003541089
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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2015 - 14. ed.
Persistent link: https://www.econbiz.de/10010345121
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Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
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Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.; Morgan, Neil A.; Perreault, William D. - In: Journal of marketing 75 (2011) 5, pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2017 - 15. edition
Persistent link: https://www.econbiz.de/10011414161