Essentials of marketing : a marketing strategy planning approach
William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University
| Year of publication: |
[2017] ; 15. edition
|
|---|---|
| Authors: | Perreault, William D. ; Cannon, Joseph P. ; McCarthy, Edmund Jerome |
| Publisher: |
New York, NY : McGraw-Hill Education |
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxi, 752 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 978-1-259-57353-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011414161