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Consumer behaviour
53
Konsumentenverhalten
36
USA
24
United States
23
Relationship marketing
8
Beziehungsmarketing
7
Brand
7
Brand management
7
Clothing
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Goldsmith, Ronald E.
141
Zboja, James J.
23
Clark, Ronald A.
20
Flynn, Leisa Reinecke
14
Flynn, Leisa R.
10
Lafferty, Barbara A.
8
Pagani, Margherita
8
Laird, Mary Dana
7
Swilley, Esther
7
Ferris, Gerald R.
5
Freiden, Jon B.
5
Hofacker, Charles F.
5
Newell, Stephen J.
5
Pillai, Kishore Gopalakrishna
5
Eastman, Jacqueline K.
4
Goldsmith, Elizabeth B.
4
Haytko, Diana L.
4
Litvin, Stephen W.
4
Lu, Xiaojing
4
Reinecke Flynn, Leisa
4
Tsiotsou, Rodoula H.
4
Bacile, Todd J.
3
Hartline, Michael D.
3
Jackson, Ralph W.
3
Pan, Bing
3
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3
Beaudoin, Pierre
2
Bertrandias, Laurent
2
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2
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Foxall, Gordon R.
2
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2
Grimes-Rose, Marsha
2
Hermans, Charles M.
2
Kim, Daekwan
2
Martinez, Arthur D.
2
Matherly, Timothy A.
2
Moore, Mary Ann
2
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2
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Journal of Business Research
10
Journal of Product & Brand Management
10
Journal of Consumer Marketing
8
Journal of business research : JBR
8
Journal of retailing and consumer services
8
Journal of Fashion Marketing and Management: An International Journal
7
The service industries journal
7
Journal of fashion marketing and management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of consumer behaviour : an international research review
4
Journal of marketing theory and practice
4
International journal of consumer studies
3
Journal of Research in Interactive Marketing
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
Strategic marketing in tourism services
3
The Service Industries Journal
3
Career development international : the journal for executive, consultants, academics and individuals
2
European journal of marketing : EJM
2
International Journal of Wine Marketing
2
Journal of Managerial Psychology
2
Journal of Services Marketing
2
Journal of business ethics : JOBE
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Marketing Intelligence & Planning
2
Psychology of branding
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Advances in electronic marketing
1
Akron business and economic review
1
Branding and sustainable competitive advantage : building virtual presence
1
Business Horizons
1
Business horizons
1
Career Development International
1
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ECONIS (ZBW)
62
OLC EcoSci
47
Other ZBW resources
42
RePEc
15
USB Cologne (EcoSocSci)
2
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1
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
2
Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10010109193
Saved in:
3
The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
Zboja, James J.
;
Brudvig, Susan
;
Laird, Mary Dana
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10012607669
Saved in:
4
A push or a nudge : understanding consumer perceptions of sales pressure
Haytko, Diana L.
;
Clark, Ronald A.
;
Zboja, James J.
- In:
Rutgers business review
2
(
2017
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10011886986
Saved in:
5
Market mavenism and consumer self-confidence
Clark, Ronald A.
;
Goldsmith, Ronald E.
;
Goldsmith, …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
Saved in:
6
Motivators of market mavenism in the retail environment
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 390-397
Persistent link: https://www.econbiz.de/10009571291
Saved in:
7
The etiology of the frugal consumer
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10010338534
Saved in:
8
Materialism and brand engagement as shopping motivations
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 278-284
Persistent link: https://www.econbiz.de/10009232592
Saved in:
9
An analysis of factors affecting fashion opinion leadership and fashion opinion seeking
Goldsmith, Ronald E.
;
Clark, Ronald A.
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10003761543
Saved in:
10
Motivators of market mavenism in the retail environment
Goldsmith, Ronald E.
;
Flynn, Leisa R.
;
Clark, Ronald A.
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 390-398
Persistent link: https://www.econbiz.de/10009979332
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