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Consumer Well-Being and Quality of Life: An Assessment and Directions for Future Research

Malhotra, Naresh K. - In: Journal of macromarketing : examining the interactions … 26 (2006) 1, pp. 77-80

Persistent link: https://www.econbiz.de/10007222464

Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions

Malhotra, Naresh K.; Agarwal, James; Ulgado, Francis M. - In: Journal of international marketing 11 (2003) 4, pp. 1-5

Persistent link: https://www.econbiz.de/10007231234

Technology transformation and purposed play: Model development and implications for high tech product development

Quey, Timothy M.; Malhotra, Naresh K. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 62-87

Persistent link: https://www.econbiz.de/10006962102

Unique marketing challenges at the frontiers of technology: An integrated perspective

Uslay, Can; Malhotra, Naresh K.; Citrin, Alka V. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 8-30

Persistent link: https://www.econbiz.de/10006962105

Editorial: The marketing of technology oriented products and services: An integration of marketing and technology

Malhotra, Naresh K.; Citrin, Alka V.; Shainesh, G. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10006962106

Number 4 - Market research for the new millennium - Marketing research in the new millennium: Emerging issues and trends

Hill, Jimmy; Kling, Nathan D.; Malhotra, Naresh K.; … - In: Marketing intelligence & planning 19 (2001) 4, pp. 216-235

Persistent link: https://www.econbiz.de/10006977704

VII Ethics in marketing research: Current issues and suggested guidelines.

Malhotra, Naresh K.; Agarwal, James - In: Boletín de estudios económicos 55 (2000) 171, pp. 525-542

Persistent link: https://www.econbiz.de/10008048684

Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries

Agarwal, James; Malhotra, Naresh K.; Wu, Terry - In: Management international review : mir ; journal of … 42 (2002) 4, pp. 441-472

Persistent link: https://www.econbiz.de/10006765143

Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective

Ndubisi, Nelson Oly; Malhotra, Naresh K.; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2008) 1, pp. 5-17

Persistent link: https://www.econbiz.de/10009266542

Chalkboards to Cyber-Courses : A Conceptual Review of the Internet’s Role in Marketing Education

Scheinbaum, Angeline Close; Dixit, Ashutosh; Malhotra, … - 2015

From fantasy football to virtual professors, the Internet is a key concept in marketing education — and the learning process. This literature review and gap analysis investigates the recent publications concerning the Internet and marketing education in The Journal of Marketing Education. The...

Persistent link: https://www.econbiz.de/10014174094