Malhotra, Neeru; Mavondo, Felix; Mukherjee, Avinandan; … - In: Journal of Business Research 66 (2013) 9, pp. 1338-1344
Using a configuration theory approach, this paper conducts a comparative study between frontline employees in phone and face-to-face service encounters for a retail bank. The study compares the top performers in service quality in relation to three components of organizational commitment and...