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The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu; Childers, Terry L. - 1996
Persistent link: https://www.econbiz.de/10000957512
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Representation of numerical and verbal product information in consumer memory
Childers, Terry L.; Viswanathan, Madhu - 1996
Persistent link: https://www.econbiz.de/10000957514
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"5" calories or "low" calories? : What do we know about using numbers or words to describe products and where do we go from here?
Viswanathan, Madhu; Childers, Terry L. - 1996
Persistent link: https://www.econbiz.de/10000957607
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The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Viswanathan, Madhu; Childers, Terry L.; Moore-Shay, … - 1996
Persistent link: https://www.econbiz.de/10000959833
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Categorization : a fuzzy set conceptualization
Dutta, Shantanu; Bergen, Mark; Viswanathan, Madhu; … - 1994
Persistent link: https://www.econbiz.de/10000959857
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Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu; Childers, Terry L.; Nagaraj, Sanjay - 1994
Persistent link: https://www.econbiz.de/10000959861
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Using the comparative judgment task in consumer research : an illustrative study
Viswanathan, Madhu; Childers, Terry L. - 1994
Persistent link: https://www.econbiz.de/10000959862
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Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ...
Peck, Joann; Childers, Terry L. - In: Handbook of consumer psychology, (pp. 193-219). 2008
Persistent link: https://www.econbiz.de/10003716173
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The impact of autonomy on information systems planning effectiveness
Mirchandani, Dinesh A.; Lederer, Albert L. - In: Omega : the international journal of management science 36 (2008) 5, pp. 789-807
Persistent link: https://www.econbiz.de/10003639575
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Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10003754714