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Factores determinantes de los resultados derivados de las actividades de patrocinio y mecenazgo
Calderón, Aurora (contributor);  … - 2003 - [Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001730525
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Reacción del consumidor ante el retraso de un servicio
Casado, Ana Belén (contributor);  … - 2001 - [Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001587806
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La distribución en la difusión de innovaciones : comparación de patrones entre países europeos
Ruiz, Enar (contributor);  … - 2001 - [Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001583740
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Global and local corporate social responsibility : a study of foreign entry mode choice in Spanish quoted firms
Más Ruiz, Francisco José; Rodriguez-Sanchez, Carla; … - In: Academia : revista Latinoamericana de administración 35 (2022) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10012990430
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Brand alliances and stock reactions
Más Ruiz, Francisco José; Nicolau, Juan Luis; … - In: Journal of business-to-business marketing 28 (2021) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
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The effect of movie and television placements
Sharma, Abhinav; Nicolau, Juan Luis; Más Ruiz, … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
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Strategic groups and product differentiation : evidence from the Spanish airline market deregulation
Ruiz-Moreno, Felipe; Más Ruiz, Francisco José; … - In: Research in transportation economics 90 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013186316
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How strategic groups act competitively within and across markets
Más Ruiz, Francisco José; Ruiz Moreno, Felipe - In: Managerial and decision economics : MDE ; the … 38 (2017) 7, pp. 1017-1032
Persistent link: https://www.econbiz.de/10011816703
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Strategic group influence on entry mode choices in foreign markets
Más Ruiz, Francisco José; Ruiz-Conde, Enar; … - In: International business review : the official journal of … 27 (2018) 6, pp. 1259-1269
Persistent link: https://www.econbiz.de/10011931354
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Spanish domestic airline market structure and incumbent cost response to market entry : direction and magnitude of response
Sancho-Esper, Franco M.; Más Ruiz, Francisco José - In: Journal of transport economics & policy : JTEP 50 (2016) 3, pp. 233-244
Persistent link: https://www.econbiz.de/10011730371