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Gifts and gifting in online communities
Bradford, Tonya Williams; Grier, Sonya A.; Henderson, … - 2012
Persistent link: https://www.econbiz.de/10009768171
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Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine; Adkins, Natalie Ross; Mueller, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 156-164
Persistent link: https://www.econbiz.de/10009774912
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From exclusion to inclusion : an introduction to the special issue on marketplace diversity and inclusion
Henderson, Geraldine Rosa; Williams, Jerome D. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 1-5
Persistent link: https://www.econbiz.de/10009775003
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Special section: Advances in business research in Latin American studies
Guzman, Francisco (contributor); Huff, Lenard C. (contributor) - In: Journal of business research : JBR 66 (2013) 3, pp. 397-462
Persistent link: https://www.econbiz.de/10009720239
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The Ian's pizza tribe : reconceptualizing cross-cultural research in the digital age
Henderson, Geraldine Rosa; Guzman, Francisco; Huff, … - In: Journal of business research : JBR 66 (2013) 3, pp. 283-287
Persistent link: https://www.econbiz.de/10009720344
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Special section: Reconceptualizing cross-cultural research in the digital age
Guzman, Francisco (contributor); Huff, Lenard C. (contributor) - In: Journal of business research : JBR 66 (2013) 3, pp. 283-396
Persistent link: https://www.econbiz.de/10009720348
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Good from "evil" : the polarizing effects of corporate social responsibility for controversial companies
Henderson, Geraldine Rosa; Ekpo, Akon; Yvaire, Zachary - In: Handbook of research on marketing and corporate social …, (pp. 307-329). 2016
Persistent link: https://www.econbiz.de/10011438529
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(Virtual) ethnicity, the internet, and well-being
Lindridge, Andrew; Henderson, Geraldine Rosa; Ekpo, Akon E. - In: Marketing theory 15 (2015) 2, pp. 279-285
Persistent link: https://www.econbiz.de/10011494642
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Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 1998
Persistent link: https://www.econbiz.de/10001355066
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829