Runyan, Rodney C.; Sternquist, Brenda; Chung, Jae-Eun - In: Journal of Business Research 63 (2010) 11, pp. 1186-1195
Recent meta-analyses of the channels relationship literature show gaps in the research. The current study seeks to fill several of those gaps by examining the effect of cultural characteristics on relational constructs in retail buyer-supplier settings in the U.S. and Japan. The study also...