Kim, Stephen; Kim, Namwoon; Pae, Jae H.; Yip, Leslie - In: Journal of Business & Industrial Marketing 28 (2013) 4, pp. 263-275
Purpose – This study aims to examine the strategic implications and managerial outcomes of the concurrent use of cooperation and competition in vertical channel relationships. Design/methodology/approach – This study employs a structured questionnaire to gather data regarding vertical...