Chiao, Yu-Ching; Chiu, Ya-Kang; Guan, Jyh-Liang - In: The Service Industries Journal 28 (2008) 5, pp. 649-667
This study examines both a moderator and a mediator of perceived service quality and payment equity as they relate to customer loyalty in the banking industry. Through the moderating factor, the length of the customer--bank relationship, this study builds a conceptual framework for...