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Purpose – To identify the factors that influence shoppers' satisfaction with their “primary” grocery store, and those that encourage them to continue patronising it despite being presented with a significant inducement to shop elsewhere. Design/methodology/approach – A structured...
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Purpose – The aim is to examine whether supermarkets may be losing the opportunity to increase customer purchase outlays by means of loyalty points, convertible to acquire specialty goods and services provided by “bonus partners”. Design/methodology/approach – Two econometric models were...
Persistent link: https://www.econbiz.de/10014946095
Significant number of consumers in Australia patronizes non‐scanning stores in spite of not being issued itemized receipts for the goods they purchase. In order to understand the attitude of consumers to receipts that give only limited information, shoppers exiting non‐scanning stores were...
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