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Do sensory ad appeals influence brand attitude?

Yoon, Sung-joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1542

Persistent link: https://www.econbiz.de/10009681939

Antecedents and Consequence of the Social Network Service-Based Word-of-Mouth : With Focus on Chinese Consumers’ Experiences of the Korea Wave

Yoon, Sung-Joon - 2017

As the growing global influence of Korean Pop-Culture (commonly referred to as Korea Wave or Hallyu) draws the attention of scholars and media practitioners, it seems appropriate to investigate from a wide spectrum of perspectives (including cultural, communication, and purchase decision...

Persistent link: https://www.econbiz.de/10012958790

Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea

Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605

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A geo-cultural approach to the purchase decision of counterfeit luxury brands in China

Kim, Jooho; Yoon, Sung-Joon - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 74-93

Persistent link: https://www.econbiz.de/10012423202

Development of a knowledge-based intelligent decision support system for operational risk management of global supply chains

Park, Yang-Byung; Yoon, Sung-Joon; Yoo, Jun-Su - In: European journal of industrial engineering : EJIE 12 (2018) 1, pp. 93-115

Persistent link: https://www.econbiz.de/10011897465

Antecedents of consumer animosity and the role of product involvement on purchase intentions

Park, Ji Eun; Yoon, Sung-Joon - In: American journal of business : applying research to … 32 (2017) 1, pp. 42-57

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Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media

Yoon, Sung-Joon; Kim, Joo-Ho - In: Journal of advertising research 41 (2001) 6, pp. 58-60

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Developing a measure to capture marketing faculty's perceptions of unethical behavior

Cannon, Hugh M.; Williams, David L.; Yoon, Sung-Joon - In: Journal of business research : JBR 63 (2010) 4, pp. 366-372

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Antecedents and consequences of in-store experiences based on an experiential typology

Yoon, Sung-Joon - In: European journal of marketing : EJM 47 (2013) 5, pp. 693-714

Persistent link: https://www.econbiz.de/10010132233

Do sensory ad appeals influence brand attitude?

Yoon, Sung-Joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1543

Persistent link: https://www.econbiz.de/10010032143