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Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian - 1981
Persistent link: https://www.econbiz.de/10004808689
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Managerial application potential of multiattribute choice models
Möller, Kristian - 1978
Persistent link: https://www.econbiz.de/10004808711
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Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Möller, Kristian - 1977
Persistent link: https://www.econbiz.de/10004824095
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Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian - 1979
Persistent link: https://www.econbiz.de/10013391630
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Research approaches as decision heuristics in marketing research
Möller, K. E. Kristian; Ranta, Timo - 1993
Persistent link: https://www.econbiz.de/10000864100
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Interorganizational marketing exchange : metatheoretical analysis of current research approaches
Möller, K. E. Kristian - 1993
Persistent link: https://www.econbiz.de/10000865051
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Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000834348
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Markkinointiosaaminen : vertaileva tutkimus suomalaisissa ja ruotsalaisissa pienyrityksissä ; summary: Marketing capability in small companies
Möller, K. E. Kristian; Anttila, Mai; Virtanen, Päivi - 1986
Persistent link: https://www.econbiz.de/10000768767
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Grounded and normative theories of industrial buying behavior
Woodside, Arch G.; Möller, K. E. Kristian - 1988
Persistent link: https://www.econbiz.de/10000776697
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Organizational buying : strategic and political perspectives
Möller, K. E. Kristian; Wilson, David T. - 1989
Persistent link: https://www.econbiz.de/10000783743