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Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
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Managing i-branding to create brand equity
Simmons, Geoff; Thomas, Brychan; Truong, Yann - In: European journal of marketing : EJM 44 (2010) 9, pp. 1260-1286
Persistent link: https://www.econbiz.de/10008451061
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Managing i-branding to create brand equity
Simmons, Geoff; Thomas, Brychan; Truong, Yann - In: European journal of marketing : EJM 44 (2010) 9, pp. 1260-1286
Persistent link: https://www.econbiz.de/10008453007
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Innovation and Pet Food SMEs in the United Kingdom
Thomas, Brychan; Simmons, Geoff; Packham, Gary; Miller, … - In: Journal of food products marketing 17 (2011) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10008768542
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Brilliant mistake! Essays on incidents of management mistakes and mea culpa
Palmer, Mark; Simmons, Geoff; Kervenoael, Ronan de - In: International journal of retail & distribution management 38 (2010) 4, pp. 234-258
Persistent link: https://www.econbiz.de/10008392357
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Perceived intrusiveness in digital advertising: strategic marketing implications
Truong, Yann; Simmons, Geoff - In: Journal of strategic marketing 18 (2010) 3, pp. 239-257
Persistent link: https://www.econbiz.de/10008431874
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Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence
Palmer, Mark; Simmons, Geoff - In: Journal of strategic marketing 18 (2010) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10008440106
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Marketing planning and digital customer loyalty data in small business
Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; … - In: Marketing intelligence & planning 30 (2012) 5, pp. 515-535
Persistent link: https://www.econbiz.de/10009993485
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Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoff; Palmer, Mark; Truong, Yann - In: Industrial marketing management : the international … 42 (2013) 5, pp. 744-754
Persistent link: https://www.econbiz.de/10010175136
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The relationship between small business market orientation and environmental uncertainty
Didonet, Simone; Simmons, Geoff; Díaz-Villavicencio, … - In: Marketing intelligence & planning 30 (2012) 7, pp. 757-780
Persistent link: https://www.econbiz.de/10010027812