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Country image and consumer-based brand equity : relationships and implications for international marketing
Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. - In: Journal of international business studies : JIBS ; an … 38 (2007) 5, pp. 726-745
Persistent link: https://www.econbiz.de/10003531144
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Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. - In: European journal of marketing : EJM 40 (2006) 5, pp. 696
Persistent link: https://www.econbiz.de/10007222390
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Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Pappu, Ravi; Quester, Pascale G. - 2008
Persistent link: https://www.econbiz.de/10009479537
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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Illustrating statistical procedures : finding meaning in quantitative data
Cooksey, Ray W. - 2014 - 2nd ed
Persistent link: https://www.econbiz.de/10010484424
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Decision making and conflict resolution : experiental learning using role play and a decision support system
Cooksey, Ray W. - 1995
Persistent link: https://www.econbiz.de/10004337583
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Generalized multivariate lens model analysis for complex human inference tasks
Cooksey, Ray W.; Freebody, Peter - In: Organizational Behavior and Human Decision Processes 35 (1985) 1, pp. 46-72
Persistent link: https://www.econbiz.de/10005318889
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Cue subset contributions in the hierarchical multivariate lens model: Judgments of children's reading achievement
Cooksey, Ray W.; Freebody, Peter - In: Organizational Behavior and Human Decision Processes 39 (1987) 1, pp. 115-132
Persistent link: https://www.econbiz.de/10005319087
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"Unsafe" business acts and outcomes: A management lexicon
Cooksey, Ray W.; Gates, G. Richard; Pollock, Hilary - In: Business Horizons 41 (1998) 3, pp. 41-49
Persistent link: https://www.econbiz.de/10005326500