Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The transaction-relational con...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
6
Marketingmanagement
6
Relationship marketing
5
Innovation
4
Case studies
3
Marketing management
3
Marketing strategy
3
New product development
3
Produktentwicklung
3
Großbritannien
2
Innovation management
2
Innovationsmanagement
2
Management
2
Managers
2
Marketing theory
2
Marketingtheorie
2
United Kingdom
2
Action learning
1
B-to-B-Marketing
1
Bauwirtschaft
1
Belgium
1
Beziehungsmarketing
1
Business development
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
Business‐to‐business marketing
1
Construction industry
1
Critical success factors
1
Customer integration
1
Customer value
1
Database marketing
1
Development
1
Digital media
1
Digitale Medien
1
E-commerce
1
Electronic Commerce
1
Electronic commerce
1
Empirical study
1
Führungskräfte
1
Führungsstil
1
more ...
less ...
Online availability
All
Undetermined
11
Free
1
Type of publication
All
Article
38
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
research-article
5
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Guidebook
1
Ratgeber
1
case-report
1
conceptual-paper
1
review
1
review-article
1
more ...
less ...
Language
All
English
26
Undetermined
18
Author
All
Palmer, Roger
44
Lindgreen, Adam
20
Antioco, Michael
10
Vanhamme, Joe͏̈lle
6
Wilson, Hugh
6
Brookes, Richard
4
Wetzels, Martin
4
Millier, Paul
3
Baumann, Jasmin
2
Cockton, Juanita
2
Cooper, Graham
2
Heesch, Tim van
2
Hughes, Mathew
2
Little, Victoria
2
Madaleno, Rita
2
Moerloose, Chantal de
2
Roberts, Deborah. L.
2
Vanhamme, Joëlle
2
Wouters, Joost
2
Beverland, Michael
1
Brady, Mairead
1
Glynn, Mark
1
Inversini, Alessandro
1
Krings, Werner
1
Le Meunier-FitzHugh, Kenneth
1
Meunier-FitzHugh, Kenneth Le
1
Pels, Jaqueline
1
Roberts, Deborah L.
1
de Moerloose, Chantal
1
van Heesch, Tim
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
6
Journal of Business & Industrial Marketing
4
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
Marketing : metaphors and metamorphosis
2
Marketing Intelligence & Planning
2
Qualitative Market Research: An International Journal
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
International Journal of Retail & Distribution Management
1
Journal of euro-marketing
1
R & D management
1
R&D Management
1
Strategic change : SC ; briefings in entrepreneurial finance
1
more ...
less ...
Source
All
OLC EcoSci
19
ECONIS (ZBW)
12
Other ZBW resources
10
USB Cologne (EcoSocSci)
3
Showing
11
-
20
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The new global marketing reality
Brookes, Richard
;
Palmer, Roger
-
2004
Persistent link: https://www.econbiz.de/10001762092
Saved in:
12
Innovating the product innovation process to enable co-creation
Roberts, Deborah. L.
;
Palmer, Roger
;
Hughes, Mathew
- In:
R & D management
52
(
2022
)
3
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013275754
Saved in:
13
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
Saved in:
14
The new global marketing reality
Brookes, Richard
;
Palmer, Roger
-
2004
Persistent link: https://www.econbiz.de/10004663629
Saved in:
15
Nuts, bolts and magnetrons : a practical guide for industrial marketers
Millier, Paul
;
Palmer, Roger
-
2000
Persistent link: https://www.econbiz.de/10004777377
Saved in:
16
A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, Adam
;
Palmer, Roger
;
Vanhamme, Joe͏̈lle
; …
- In:
Industrial marketing management : the international …
35
(
2006
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10006229613
Saved in:
17
A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, Adam
;
Palmer, Roger
;
Vanhamme, Joe͏̈lle
; …
- In:
Industrial marketing management : the international …
35
(
2006
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10006229809
Saved in:
18
Knowledgeable uncertainty: Paradox or paradigm?
Palmer, Roger
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10006691534
Saved in:
19
Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam
;
Palmer, Roger
;
Wetzels, Martin
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 14-26
Persistent link: https://www.econbiz.de/10008177365
Saved in:
20
An exploratory case study analysis of contemporary marketing practices
Palmer, Roger
;
Wilson, Hugh
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 169
Persistent link: https://www.econbiz.de/10008256262
Saved in:
First
Prev
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
