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Palmer, Roger
44
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The journal of business & industrial marketing
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The new global marketing reality
Brookes, Richard
;
Palmer, Roger
-
2004
Persistent link: https://www.econbiz.de/10001762092
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12
Innovating the product innovation process to enable co-creation
Roberts, Deborah. L.
;
Palmer, Roger
;
Hughes, Mathew
- In:
R & D management
52
(
2022
)
3
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013275754
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13
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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14
The new global marketing reality
Brookes, Richard
;
Palmer, Roger
-
2004
Persistent link: https://www.econbiz.de/10004663629
Saved in:
15
Nuts, bolts and magnetrons : a practical guide for industrial marketers
Millier, Paul
;
Palmer, Roger
-
2000
Persistent link: https://www.econbiz.de/10004777377
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16
A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, Adam
;
Palmer, Roger
;
Vanhamme, Joe͏̈lle
; …
- In:
Industrial marketing management : the international …
35
(
2006
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10006229613
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17
A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, Adam
;
Palmer, Roger
;
Vanhamme, Joe͏̈lle
; …
- In:
Industrial marketing management : the international …
35
(
2006
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10006229809
Saved in:
18
Knowledgeable uncertainty: Paradox or paradigm?
Palmer, Roger
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10006691534
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19
Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam
;
Palmer, Roger
;
Wetzels, Martin
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 14-26
Persistent link: https://www.econbiz.de/10008177365
Saved in:
20
An exploratory case study analysis of contemporary marketing practices
Palmer, Roger
;
Wilson, Hugh
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 169
Persistent link: https://www.econbiz.de/10008256262
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