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Information kiosks: the case of the Belgian retail sector
Moerloose, Chantal de; Antioco, Michael; Lindgreen, Adam; … - In: International journal of retail & distribution management 33 (2005) 6, pp. 472
Persistent link: https://www.econbiz.de/10006425354
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Industrial marketing management digital media optimization for B2B marketing
Krings, Werner; Palmer, Roger; Inversini, Alessandro - In: Industrial marketing management : the international … 93 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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Nuts, bolts and magnetrons : a practical guide for industrial marketers
Millier, Paul; Palmer, Roger - 2000
Persistent link: https://www.econbiz.de/10004777377
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Managing marketing : [marketing success through goog management practice]
Palmer, Roger; Cockton, Juanita; Cooper, Graham - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004887169
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Special Issue - Turning Innovation into Commercial Success: A Guide for High-Technology Enterprises - Turning Innovation into Profit - The nature and characteristics of innovation...
Millier, Paul; Palmer, Roger - In: Strategic change : SC ; briefings in entrepreneurial finance 10 (2001) 2, pp. 87-94
Persistent link: https://www.econbiz.de/10007239820
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Marketing Practice and Market Orientation:
Palmer, Roger; Pels, Jaqueline - In: Journal of euro-marketing 14 (2004) 1-2, pp. 59-86
Persistent link: https://www.econbiz.de/10007152881
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A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, Adam; Palmer, Roger; Vanhamme, Joe͏̈lle; … - In: Industrial marketing management : the international … 35 (2006) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10006229613
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A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, Adam; Palmer, Roger; Vanhamme, Joe͏̈lle; … - In: Industrial marketing management : the international … 35 (2006) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10006229809
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The implications of service-dominant logic and integrated solutions on the sales function
Meunier-FitzHugh, Kenneth Le; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009884986
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Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 14-26
Persistent link: https://www.econbiz.de/10008177365