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ECONIS (ZBW)
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81
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Raghuram
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10010005586
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82
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
- In:
Journal of consumer research : JCR ; an …
40
(
2013
),
pp. S288
Persistent link: https://www.econbiz.de/10010135630
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83
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
3
,
pp. 561-574
Persistent link: https://www.econbiz.de/10010030769
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84
Commentary: using language to improve health
Berger, Jonah
;
Packard, Grant
- In:
Journal of service research
26
(
2023
)
4
,
pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
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85
Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors
Berger, Jonah
;
Rand, Lindsay
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
3
,
pp. 509-518
Persistent link: https://www.econbiz.de/10008109405
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86
What Makes Online Content Viral?
Berger, Jonah
;
Milkman, Katherine L
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10009848169
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87
Food, sex and the hunger for distinction
Berger, Jonah
;
Shiv, Baba
- In:
Journal of consumer psychology : the official journal …
21
(
2011
)
4
,
pp. 464-473
Persistent link: https://www.econbiz.de/10009332954
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88
Can Losing Lead to Winning?
Berger, Jonah
;
Pope, Devin
- In:
Management science : journal of the Institute for …
57
(
2011
)
5
,
pp. 817-828
Persistent link: https://www.econbiz.de/10009014351
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89
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
90
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
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