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Cultural influences on cross-b...
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Cultural influences on cross-border vacationing
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Shi, Yi Zheng
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10008886566
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2
Cultural influences on cross-border vacationing
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Shi, Yi Zheng
- In:
Journal of Business Research
61
(
2008
)
3
,
pp. 183-190
Persistent link: https://www.econbiz.de/10005466299
Saved in:
3
Cultural influences on cross-border vacationing
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Shi, Yizheng
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 183-190
Persistent link: https://www.econbiz.de/10003717175
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4
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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5
Corporate social and environmental responsibility in services : will consumers pay for it?
Parsa, H. G.
;
Lord, Kenneth R.
;
Putrevu, Sanjay
; …
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 250-260
Persistent link: https://www.econbiz.de/10010469036
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6
Advertising and publicity : an information processing perspective
Lord, Kenneth R.
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
1
,
pp. 57-84
Persistent link: https://www.econbiz.de/10001141579
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7
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Collins, Alice Ford
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10012200276
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8
Advertising and publicity: An information processing perspective
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of Economic Psychology
14
(
1993
)
1
,
pp. 57-84
Persistent link: https://www.econbiz.de/10005383450
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9
Acceptance of Recycling Appeals: The Moderating Role of Perceived Consumer Effectiveness
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of marketing management : MM
14
(
1998
)
6
,
pp. 581-590
Persistent link: https://www.econbiz.de/10006992167
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10
Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender
Putrevu, Sanjay
;
Tan, Joni
;
Lord, Kenneth R.
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10008117186
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