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Ethical beliefs and information asymmetries in supplier relationships

Martin, Kelly D.; Johnson, Jean L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 38-51

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Strategic culture and environmental dimensions as determinants of anomie in publicly-traded and privately-held firms

Johnson, Jean L.; Martin, Kelly D.; Saini, Amit - In: Business ethics quarterly : the journal of the Society … 21 (2011) 3, pp. 473-502

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Marketing ethics and differentiation : implications for normalized deviance

Martin, Kelly D.; Johnson, Jean L. - In: Handbook on ethics and marketing, (pp. 150-167). 2015

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Strategic intent and performance : the role of resource allocation decisions

Mariadoss, Babu John; Johnson, Jean L.; Martin, Kelly D. - In: Journal of business research : JBR 67 (2014) 11, pp. 2393-2402

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Institutional pressures and marketing ethics initiatives : the focal role of organizational identity

Martin, Kelly D.; Johnson, Jean L.; French, Joseph J. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 574-591

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The role of firm's strategic orientation dimensions in determining market orientation

Johnson, Jean L.; Martin, Kelly D.; Saini, Amit - In: Industrial marketing management : the international … 41 (2012) 4, pp. 715-724

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Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?

Martin, Kelly D.; Josephson, Brett W.; Vadakkepatt, … - In: Journal of marketing 82 (2018) 3, pp. 87-107

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Organizational improvisation, market orientation, and performance implications in varying industry conditions

Martin, Kelly D.; Johnson, Jean L.; Saini, Amit - In: Future-focused strategic marketing, (pp. 199-242). 2019

Persistent link: https://www.econbiz.de/10012165348

Strategic intent and performance: The role of resource allocation decisions

Mariadoss, Babu John; Johnson, Jean L.; Martin, Kelly D. - In: Journal of Business Research 67 (2014) 11, pp. 2393-2402

The notion that a firm's strategic intent can affect its performance through managerial actions has become prominent in the organization literature. In this research, we propose that strategic aggressive firms will foster decisions that favor holding low levels of slack and low levels of R&D...

Persistent link: https://www.econbiz.de/10010906716

The role of a firm's strategic orientation dimensions in determining market orientation

Johnson, Jean L.; Martin, Kelly D.; Saini, Amit - In: Industrial marketing management : the international … 41 (2012) 4, pp. 715-725

Persistent link: https://www.econbiz.de/10009987183