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Commentary-Defensive Marketing...
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194
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13
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Dzyabura, Daria
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Xie, Jinhong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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RePEc
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EconStor
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61
Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
3
,
pp. 223-228
Persistent link: https://www.econbiz.de/10006893278
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62
Editorial: Changes in the Review Process
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
2
,
pp. III
Persistent link: https://www.econbiz.de/10006894413
Saved in:
63
Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell - Nearly double your profits with advance selling without hurting buyers and without capacity...
Xie, Jinhong
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
3
,
pp. 219-243
Persistent link: https://www.econbiz.de/10006899807
Saved in:
64
Retail product-line pricing strategy when costs and products change
Shugan, Steven M.
;
Desiraju, Ramarao
- In:
Journal of retailing
77
(
2001
)
1
,
pp. 17-38
Persistent link: https://www.econbiz.de/10006621070
Saved in:
65
Seasonal Marketing and Timing New Product Introductions
Radas, Sonja
;
Shugan, Steven M.
- In:
Journal of marketing research : JMR
35
(
1998
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10006669540
Saved in:
66
Branded Variants: A Retail Perspective
Bergen, Mark
;
Dutta, Shantanu
;
Shugan, Steven M.
- In:
Journal of marketing research : JMR
33
(
1996
)
1
,
pp. 9-19
Persistent link: https://www.econbiz.de/10006677297
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67
The Forecaster's Dilemma
Ehrman, Chaim M.
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
2
,
pp. 123-147
Persistent link: https://www.econbiz.de/10006936628
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68
F INFORMATION COMMERCE & TECHNOLOGY - Electronic tickets, smart cards, and online prepayments: When and how to advance sell
Xie, Jinhong
;
Shugan, Steven M.
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
4
,
pp. 447-450
Persistent link: https://www.econbiz.de/10006508756
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69
The value of marketing expertise
Pasa, Mehmet
;
Shugan, Steven M.
- In:
Operations research, Management science : OR MS ; the …
36
(
1996
)
6
,
pp. 651-654
Persistent link: https://www.econbiz.de/10006529811
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70
Metrics-When and Why Nonaveraging Statistics Work
Shugan, Steven M.
;
Mitra, Debanjan
- In:
Management science : journal of the Institute for …
55
(
2009
)
1
,
pp. 4-15
Persistent link: https://www.econbiz.de/10008162364
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