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MANAGEMENT : LES CONSTRUCTEURS...
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Consumer behaviour
18
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English
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Laurent, Gilles
53
Lambert-Pandraud, Raphaëlle
8
LAURENT, Gilles
6
Czellar, Sandor
5
Chandon, Jean-Louis
4
Chandon, Pierre
4
Dubois, Bernard
4
Lambert-Pandraud, Raphae͏̈lle
4
Pras, Bernard
4
Rungie, Cam
4
Vanhuele, Marc
4
Wansink, Brian
4
Gutchess, Angela
3
Lilien, Gary L.
3
Valette-Florence, Pierre
3
Bayle-Tourtoulou, Anne-Sophie
2
Cole, Catherine
2
Drolet, Aimee
2
Drèze, Xavier
2
Ebert, Jane
2
Kapferer, Jean-Noe͏̈l
2
Kapferer, Jean-Noël
2
Morrison, Donald G.
2
Mullet, Etienne
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Roussel, Françoise
2
Roy, Tirthankar
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DUBOIS, Bernard
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Dall'Olmo Riley, Francesca
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HEC Paris (École des Hautes Études Commerciales)
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Les Cahiers de Recherche
9
Les cahiers de recherche / HEC Paris
8
Journal of business research : JBR
6
Journal of marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing Letters
3
Marketing letters : a journal of research in marketing
2
Economics Papers from University Paris Dauphine
1
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Report / Marketing Science Institute
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The aging consumer : perspectives from psychology and economics
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The aging consumer : perspectives from psychology and marketing
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ECONIS (ZBW)
33
RePEc
17
OLC EcoSci
8
USB Cologne (EcoSocSci)
1
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41
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
Saved in:
42
Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
-
2006
Persistent link: https://www.econbiz.de/10003740334
Saved in:
43
Consumers' immediate memory for prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
-
2005
Persistent link: https://www.econbiz.de/10003121973
Saved in:
44
How do consumers read and encode a price?
Laurent, Gilles
;
Vanhuele, Marc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014391409
Saved in:
45
Research tradtions in marketing
Laurent, Gilles
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10004191593
Saved in:
46
Preface to La Londe 2003 special issue: communications and consumer behavior
Laurent, Gilles
;
Zaichkowsky, Judy
- In:
Journal of business research : JBR
58
(
2005
)
10
,
pp. 1407-1408
Persistent link: https://www.econbiz.de/10006715247
Saved in:
47
The Underlying Structure of Brand Awareness Scores
Laurent, Gilles
;
Kapferer, Jean-Noe͏̈l
;
Roussel, …
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G170
Persistent link: https://www.econbiz.de/10006936044
Saved in:
48
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 163-181)
.
2021
Persistent link: https://www.econbiz.de/10012298599
Saved in:
49
Consumers' Immediate Memory for Prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10007295117
Saved in:
50
Improving the external validity of marketing models:
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 177-182
Persistent link: https://www.econbiz.de/10006184643
Saved in:
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